top of page
Fire and Alchemy.png
Fire + Alchemy Logo.png


Established in 2022, Fire+Alchemy is an alternative wellness space in the heart of Shoreditch, London. This holistic health centre offers​ classes and workshops, by a range of leading self development & spiritual practitioners. The ground floor which serves delicious adaptogenic drinks, is combined with a retail-offering focusing on ethically sourced crystals, organic herbs and Star Seed's regenerative skincare range has landed a permanent shelf in this beautiful space.

We do regular popups and collaborations, so do drop in for a chat with lovely Rachel.


Beatrice Jenkins opened her first boutique on the eclectic, bustling Golborne Road in Notting Hill in 2018, featuring an array of beautiful own-brand designs and exclusively curated pieces from cherished designers.


The boutique effortlessly combines fashion, lifestyle and serendipitous finds collected from across the world. Star Seed has landed a shelf in the home spa area and do regular brand activations with Beatrice.

Screenshot 2023-02-16 at 17.29_edited.jpg
Of the Bea Logo Orange.png
Zentuals Life Orange.png


Founder and lifestyle coach, Lina Mariam, realised that the internet needs a holistic high-street where conscious buyers and sellers can thrive with no compromise on their ethics.

The goal is to bring more awareness to a peaceful state to our daily busy lives, starting with what you consume, providing access to the best of
wholesome products reminding you its necessary to slow down and take care of yourself first.

bottom of page