Most serums are 70 to 80% water, held together with alcohol and preservatives your skin can do without. I want to show you why a waterless serum behaves so differently.

Every week, people write to ask whether waterless skincare will calm their skin, how soon they will see a change, why the serum is the colour it is. I have gathered the questions we are asked most, with my founder answers, in one place.

The most expensive moisturiser in your bathroom may be the reason your skin is dry. The dry skin loop, what causes it, and how to finally break free.